Heritage collection – Spring 2026

Heritage Spring 2026 is captured in a calm, purposeful environment. Set against muted tones and subtle movement, the campaign reflects a collection shaped by function, durability, and understated confidence.

Utility-inspired silhouettes form the foundation of the collection. Overshirts, lightweight jackets, and relaxed trousers are designed for ease and movement, balancing structure with comfort. Denim and robust cotton qualities play a central role, bringing a sense of presence and authenticity to the looks. Practical details and clean construction keep each piece grounded and wearable.

The palette is controlled and deliberate. Dark navy, pearl blue, cabernet, and understated neutrals form a quiet backdrop, allowing fabric and fit to speak. Washed cottons, corduroy, and fluid knits introduce subtle texture and depth, reinforcing the tactile quality of the collection.

Throughout the campaign, the focus remains on how the clothes move and settle. On the body. In the space. Nothing is overstyled. Everything feels considered. M73 for Spring 2026 is modern dressing reduced to its essentials — confident, composed, and designed for the rhythm of city life.