It is with great excitement that we introduce our icon campaign with the Dutch fitness entrepreneur and author, Arie Boomsma. A widely talented figure who has made a significant impact throughout his thoughtful approach to subjects such as mental health and personal development. We are celebrating our 50 years with a dialogue about self-confidence and being true to oneself, and Arie’s contribution to this is essential.
Talent Arie Boomsma / Photo- and videographer Milan Gino / Grooming Jitske Serné