As a central part of our 50 years celebration, we are introducing our icon campaign with the Danish musician and entertainer, Simon Kvamm. His passionate and talented personality contributes to our desire to embrace finding one’s own place in the group and encourages to a relevant conversation about self-confidence and being true to oneself.

Talent Simon Kvamm / Photographer Rasmus Weng Karlsen / Videographer Andreas Braamunk Møller / Grooming Julie Garrett / Styling Jon Elster / Photo Assi Matt Marsh / Image Work Werkstette

How would you describe your own style?

Business/workwear with a twist of tennis.

 

Which item in your wardrobe has a special story – and why?
A snake ring. Fashion journalists have asked which jewellery designer it’s from – to my delight, I’ve had to say it’s from an Italian souvenir shop. I often buy jewellery from souvenir shops when I’m abroad.

When have you believed in yourself the most?

When I step onto the stage for a concert.

 

What advice would you give to yourself ten years ago?
It’s okay to be multiple things – you don’t have to leave out parts of yourself. 

 

Where do you draw your inspiration from?
Great Britain.

 

You have achieved a lot, but what do you still dream of?
Inventing new stage formats.

City or nature?

Village

 

Pasta or pizza?
Pizza

 

Podcast or newspaper?

Podcast – “Det Sidste Måltid” and ”Brinkmanns Briks”

 

Shirt or t-shirt?
Polo shirt

 

Everyday or party?
Party every day