Denim Refined for the City

The Matinique denim campaign comes to life in Bangkok – a city defined by contrast, rhythm, and movement. Among vibrant streets and modern architecture, denim is captured as a timeless essential for the gentleman navigating today’s urban world.

The City as Backdrop
Bangkok embodies the pulse of the modern metropolis. Dynamic and energetic, yet rooted in tradition – a perfect reflection of denim’s balance between heritage and modernity.

From Copenhagen to Bangkok
With Scandinavian precision at its core, the campaign connects Matinique’s design heritage with the raw energy of an international city.

Timeless Presence
Denim is shown as a constant – versatile, reliable, and refined – wherever the city takes you.

The campaign is more than a collection – it’s a story of urban presence and timeless design, set against the backdrop of one of the world’s most dynamic cities.